Contemporary Metal Mayhem
As gold surges again and Millennials seek alternatives, contemporary metals for jewelry are heating up.
A recent story in JCK News written by veteran industry journalist, Rob Bates, opened with…
“On July 6, gold prices soared to more than $1,350—highest in 28 months—fueled by uncertainty over the Brexit vote in the United Kingdom”.
It struck us as déjà vu all over again for jewelry retailers, except for one major demographic difference. Today Millennials, who are avoiding traditional retail like it is filled with poison, are now seeking sustainable alternatives- to everything.
So as the contemporary metal mayhem begins I thought it wise to put together a primer that helps define the different alternatives.