Serinium® – The New Metal for Millennials
We hear a lot about Millennials these days and their jewelry buying (or not) habits. When it comes to bridal jewels, however, they are still spending, but they are putting their own mark on wedding traditions, including jewelry.
This new, patented, high-tech, eco-friendly and socially responsible contemporary metal is bright silver-white, ultra hard, resistant to wear and scratches, non-toxic, hypoallergenic, and non-oxidizing, which means that it won’t change color even if repeatedly exposed to soaps or detergents. Serinium® rings are also covered by a lifetime warranty and size exchange policy. But, best of all, this new metal is the safest of the contemporary metals. Serinium® rings can be easily and safely removed in an emergency using commonly available tools.
An important aspect of Serinium® is that its brilliant silver-white color will never tarnish or yellow. And, since white is the preferred color of nearly 90 percent of brides to-be, it is the perfect choice for wedding jewelry.
With the growing success of these exciting new materials, our jewelry experts began to ask themselves; “what if we could create the perfect contemporary jewelry metal, with all of the finest qualities of other jewelry metals but none of the disadvantages?” A brilliant white metal that would be more beautiful than anything else available, ultra-hard to resist scratching and wear, hypoallergenic, non-tarnishing and most of all, completely safe. In 2011 they set out to achieve this goal and the result is Serinium® — The Precious Contemporary Metal™.
A recent edition of Jewelry Consumer News (JCN) featured an in depth video story about Serinium®, the new precious contemporary metal, and one the nation’s finest jewelry retailers. Interviewed in this video is Jenny Caro, owner of Jewelry By Designs in Woodbridge, Virginia.
JCN host Elaine Espinola Keltz (Mrs DC America 2015) interviewed Jenny and discussed the positive attributes of Serinium® as a wedding ring and in other jewelry styles.
“A lot of guys call it their sports band. Men can wear it and not get hurt – fishing, hunting or doing manly things,” said Ms. Caro. “And it’s much less expensive then gold!”
Serinium® is an eco-friendly, sustainable, precious contemporary metal that is the perfect alternative to gold or silver for jewelry.
In medieval times scientists called alchemists tried in vain to turn base metal into gold. While that has still never happened, last month something very special did happen in the jewelry world that now provides consumers with a more environmentally friendly alternative to gold and silver for their jewelry styles.
- Serinium® is the ONLY contemporary metal available in engagement rings and wedding bands
- Serinium® has a patented, proprietary formula establishes sustained value (U.S. Patent No. 9,289,037)
- Serinium® is a beautiful, bright silver-white color
- Serinium® is ultra-hard and resistant to wear and scratching
- Serinium® is non-toxic, hypoallergenic and non-oxidizing
- Serinium® is the safest jewelry metal – Serinium® rings can be easily and safely removed in an emergency
And now, Serinium® bridal sets are available with the exclusive Odenite™ setting – a beautiful and virtually indestructible setting for diamonds and other precious stones.